How We Are Different

Shape My Community (SMC) is a unique offering by The W Group designed to support forward-thinking municipal planners. Utilize SMC to grow public knowledge, awareness, understanding, and participation in your projects. Receive a quick turn around without worrying about internal time restraints or restrictions.

To maximize engagement, we recommend using a project page (or portal) as part of a suite with direct-to-resident communications. All services are resident centric and designed to exceed municipal government compliance requirements.

We do all the heavy lifting so our municipal client-partners can focus on leading a successful project!


To be a trusted partner for all Canadian Municipalities; enriching connections with their residents by building mutual trust and forming deeper insights for improved quality of life.


To deliver effective research, feedback, and learning solutions in pursuit of building long-term engagement and community trust.



We utilize best practices, employing proven methods that deliver high-quality solutions. Our team consists of, and partners with, subject matter experts dedicated to learning and embracing progress in their pursuit of excellence.


Trust is a fundamental pillar to all aspects of our operations. We strive to be a trusted municipal partner, leveraging unique subject-matter expertise to build and maintain community trust. We operate with sensitivity when it comes to the security of municipal information, following CASL and provincial FOIPPA compliance.

Insight Driven

Insight is more than data. Our expertise in research design and methodologies translates into meaningful, actionable, and accurate results. Insights provide clarity and understanding for decision makers, guiding municipal actions.

Lasting Impact

Data-driven decisions have a lasting impact. Through our work, we aspire to make a difference in the planning, design, and delivery of municipal facilities, initiatives, and programs.

Finding 'Yes'

We value challenges because they encourage innovation. At The W Group, we are solution seekers with our client-partners’ best interest at heart. Our instinct is to go the extra mile to make ‘yes’ happen.