Meet Our Team

Through ShapeMyCommunity, The W Group team is committed to using industry-leading expertise and best practices, to make a difference in the communities and organizations we work with.

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Kent Waugh

Managing Partner

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Kent has nearly 35 years of experience conducting public consultation on behalf of municipalities, regional districts, First Nations and provincial agencies. In addition, he has pioneered online research panels, establishing one of the first global panels in 1999, then later working with Angus Reid to establish his Canadian-wide research panel. Kent focuses his time helping local governments build all aspects of their community engagement capacity.

Veronica Madore

Senior Associate

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Veronica joins The W Group to support the educational programming design and development for its municipal client-partners. With over 20 years of experience in the professional education space, Veronica brings the latest in pedagogy and education modality expertise to this role.

Rupinder Baweja

Senior Associate B.Sc., MBA, PMP

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Rupinder's specialized government consulting background and project management expertise serves her well as The W Group's lead client specialist. Rupinder's proficiency and drive enable her and her team to manage client research and engagement needs seamlessly.

Tammy McKenna

Senior Associate, Analytics B.Sc., MBS, CAIP

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Tammy's extensive experience in all aspects of research including most specifically in the analysis of data sets enables her to find insights within data and delivery them in concise, clearly understood reports that drive decision-making. Our data scientist manages insights gained from The W Group's e-communications web analytics, research surveys, Community Engagement Research Panels and Voice of the Customer Feedback Programs.

Lucy Cameron

Manager of Client-Partner Success

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Lucy joins The W Group to support the team as the Manager of Client-Partner Success. Her experience in operations, marketing, and communications will be key in this role and she looks forward to bringing her positive energy and work ethic to the team

Steve French

Associate - Programming Design

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Steven is a finance and entrepreneurship graduate with over 5 years of banking/advisory experience. With his extensive financial background, Steven initially joined The W Group Team as our resident data analytics expert. He has since expanded his skill set to include content creation and management of digital assets.